Business Details
2 Years
experience
Expert Apple Tech Support & Solutions in Greenbrae, CA
Founded by Ed Bernstein, our company delivers expert Apple technology solutions rooted in over 35 years of hands-on experience. With a background spanning tech entrepreneurship, journalism, and startup consulting, we specialize in demystifying complex Apple ecosystems for individuals and businesses. Our approach combines technical mastery with clear communication, ensuring clients understand and benefit from tailored solutions for Macs, iPhones, iPads, and Apple Watches.From troubleshooting critical issues to optimizing device performance, we prioritize personalized service and long-term client education. Our commitment to excellence is reflected in our track record of resolving seemingly intractable problems and empowering clients to use technology more effectively in their daily lives.
Services
Apple Tech Support
Device Troubleshooting
New Device Setup
System Upgrades
Data Backup Solutions
Remote Support Services
Technology Training
Network Configuration
Printer Troubleshooting
Cloud Integration
Details
- Year established: 2024
Highlights and features
- We offer 35+ years of Apple technology expertise since 1984
- Our team combines technical mastery with clear, jargon-free communication
- We provide personalized solutions tailored to individual client needs
- Our remote support options ensure accessibility for all clients
- We guarantee thorough troubleshooting with long-term problem resolution
What people say
Highest 5 star rating
Tech guy and friend
Extremely helpful
Smart and helpful man
Went way beyond
Services
Apple Tech Support
Comprehensive support for Mac, iPhone, iPad, and Apple Watch users. Our service includes troubleshooting software issues, optimizing device performance, and resolving connectivity problems. We help clients understand their devices through personalized guidance and practical solutions that enhance daily productivity and user experience.
System Upgrades
Expert Mac upgrade services that extend device lifespan. We identify cost-effective hardware improvements like SSD installations and memory upgrades. Our solutions deliver significant performance boosts while maintaining system compatibility, helping clients avoid unnecessary new device purchases while maintaining optimal functionality.
Data Backup
Complete backup strategy implementation for Mac users. We configure automated local and cloud backup systems using Time Machine and iCloud solutions. Our service ensures data security through proper configuration, regular verification, and client education on maintaining consistent backup practices to prevent data loss.
Remote Support
Secure remote troubleshooting for Apple devices nationwide. Using encrypted connections, we diagnose and resolve software issues without requiring physical device transport. This service includes screen sharing sessions for real-time problem solving and client education on implementing lasting technical solutions.
New Device Setup
Complete setup and migration services for new Apple devices. We handle unboxing, initial configuration, data transfer from old devices, and synchronization across ecosystems. Our service ensures optimal initial setup with personalized preferences, security settings, and seamless integration with existing Apple products.
People
Ed Bernstein
Owner & Lead Consultant
Ed Bernstein combines 35+ years of Apple technology expertise with journalism experience to deliver clear technical solutions. Former tech entrepreneur and startup consultant, he specializes in translating complex technical issues into practical, user-friendly resolutions for both individual and business clients.
Questions
What Apple devices do you support?
We support all Apple products including Mac computers, iPhones, iPads, Apple Watches, and related peripherals. Our services cover troubleshooting, setup, and optimization across the complete Apple ecosystem.
Do you offer remote support options?
Yes, we provide secure remote support services for clients nationwide. This allows us to troubleshoot and resolve software issues without requiring physical device transport through encrypted screen-sharing sessions.
Can you help with data migration to new devices?
We specialize in seamless data migration when upgrading devices. Our service includes transferring all your files, settings, and accounts while ensuring proper synchronization across your Apple ecosystem.
How do you handle complex technical issues?
We employ systematic troubleshooting methodologies combined with 35+ years of experience. For unique problems, we conduct research at no additional charge to develop effective, lasting solutions tailored to your specific needs.
What backup solutions do you recommend?
We implement comprehensive backup strategies combining local drives and cloud storage. Our configurations ensure automatic, reliable backups while educating clients on maintaining data security through proper backup practices.
Reviews (7)
Andrea Wedell
Feb 23, 2022
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Outstanding service and my go to person from now on. Ed is a calm and soothing expert, who made years of headachy tech issues disappear in an hour. So glad I found him, have been looking for help like this for a long time.
Alane Freund
May 26, 2021
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I have used Ed Bernstein, the Mac Therapist, on a few different occasions. While he is very skilled and knowledgeable, His strongest attribute is the reason he is known as the Mac Therapist. He's kind and supportive while he helps solve all issues with all things Apple. There is no better! And you don't need to ever feel embarrassed about anything with Ed. lost your photos? Internet speed went to nothing? Kid going off to college with a 4 year old computer? Can never seem to get into those Zoom meetings? No issue too small or too big.
Alexia Cloutier
May 11, 2021
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Ed is an excellent mix of quality, calm, and the nicest attitude. He knows everything about macs and everything apple! We needed to upgrade my daughter's laptop and he did it seemlessly for us - so she opened up the laptop and it had all her saved links, all her passwords uploaded etc, it was a dream! Our whole family was overwhelmingly appreciative! Thank you so much, Ed. I highly recommend him for seemless easy expert advice. A++++++ recommendation!
Stephanie Mohan Creative Portraiture
May 02, 2021
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I absolutely 100% recommend Ed Bernstein, the Mac Therapist. I am a busy photographer and I was spending way too much time backing up my photo sessions. I was doing it in a way that took up too much time and frankly, was behind the times. Ed got me on the right track with my back up system, has me now using Time Machine and I am saving time and money by NOT using DVDs to protect my work. Thank you Ed for getting me with the times.
Marci Silverberg
Apr 21, 2021
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I love having Ed in my life to help me with all things related to my Mac products. The apple store stresses me out, and he is calm and reassuring. Best yet, he was able to make upgrades to my computer to increase its longevity- not something offered at all by the manufacturer. AND- he came to my business to pick up/drop off the computer. He's awesome.
Daniel Martin
Dec 21, 2020
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Ed has been a lifesaver. My iPhone crashed at the beginning of shelter in place. Ed set me up with a temporary replacement and then help me find the right replacement phone for me. Better yet, he helped me navigate the nightmare of Apple support and how to optimize the set top of my new phone. While doing all of this he was incredibly patient, kind and knowledgeable.
Andrew Rader
Dec 18, 2020
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Ed is not only an expert at what he does with Apple products, he is also someone with extraordinary people skills. A rare trait in the tech world. Ed will never make you feel bad for not knowing even the most basic aspects of technology. He is always positive and encouraging. I recommend him to anyone needing help with Apple products and especially to seniors, because he has so much patience. Thanks Ed, for always being there when I need you.
